Branding the booth of Software AG for GITEX (Dubai IT C-level event). Big booth on a key location ready to meet hundreds of visitors during the week of the event.

Branding the booth of Software AG for GITEX (Dubai IT C-level event). Big booth on a key location ready to meet hundreds of visitors during the week of the event.

Branding the booth of Software AG for GITEX (Dubai IT C-level event). Big booth on a key location ready to meet hundreds of visitors during the week of the event.

Roll-up design meant to represent Bulgarian location of Software AG. The information is carefully collected based on local regional habits and customs. The data is taken out from surveys, interviews and local historical sources.

Booth design concept for Software AG event called Innovation Day 2013. Key visual for high way mega boards. Airport stands meant to meet all the attendees while ariving.

Booth design for Software AG in a rebranding process. The example here shows to the Board how a booth design may look like.

Booth design for Software AG event during one of the rebranding processes. A mock-up that shows a key visual for a Sales kick-off event that promotes the new brand in 2019.

Booth design for Software AG event, called "Simplify the Connected World" taking place in Riga, Russia, 2021. The booth is design by Creative services in the company and executed by a local vendor. The booth showed here is only a small part of the overall booth concept for that specific event. Approx. attendees 50 [...]

Customers posters that show the partnership between Software AG and some of the major customers. Combining messaging of both companies following Software AG's brand as a main design concept.

Posters to promote Innovation Day 2015. An event organized by Software AG on yearly basis in different locations promoting the new business direction of the company and the new corporate messaging "Powering the Digital enterprise".